Sabrina Yi-San Liu
Designs -> Smiles
Hello! Thank you for stopping by. My name is Sabrina. I'm a UX designer who loves asking questions to uncover how and why things happen as they do. Inspired by the future, I often imagine what I can do to improve people's quality of life. In other words, I entertain ideas to make things better for people as a fun way to spend my time.
I love hanging around people, listening to them, and working with them. Communication and collaboration are my Not So Secret sauce while cooking up a UX meal.
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I'm currently looking for new opportunities. Please don't hesitate to reach out to chat with me.
EDUCATION
Northeastern University, Boston, MA
MPS, Digital Media
Concentration in Interaction Design
Class of 2022
Relevant Coursework: Intermediate Programming, Web Creation, Usability and Human Interaction, Interactive Information Design, Mobile Design and Usability, Visual Communications
SKILLS
User Experience
Design Thinking
Product Strategy
User Research
Usability Testing
User Persona
User Scenarios
Journey Mapping
Wireframing
Prototyping
Figma
Adobe XD/ Photoshop
MURAL
HTML/ CSS/ Javascript
Wordpress CMS
EXPERIENCE
Institute for Protein Innovation, Boston, MA
UX/ UI Designer
Jan 2021 – Present
Collaborated closely with Director of Communications to initiate and implement UX research to enhance user experience and ease of design of organizational website
Led affinity diagramming workshops to organize research findings and streamline design ideas to reflect the user’s goals and the organization’s identity and overall business objective
Created research-based sitemap and wireframes of organizational website in Figma. Presented design proposals to get buy-in from executive leaders
Conducted usability testing for the developing website and presented observations and user feedback to the web team. Advocated for the users throughout all stages of development
Conferred with executive leaders to develop business strategies for a new commerce platform. Incorporated user research findings with the business plan to produce a high-fidelity prototype
Inspire & Influence, Boston, MA
UX/ Web Designer
Oct 2020 - July 2021
Actively engaged in project planning alongside project manager and effectively communicated project plan, schedule, and deliverables with project sponsors
Conducted brand discovery for the program domain to elicit common themes and core values that lay the foundation of the web design
Created brand style guide that conveys the unique messaging of the project domain while complying with university mother brand
River of Life Christian Church, Acton, MA
Multimedia Design Associate
Feb 2019 – Now
Led the web redesign team in developing and prototyping design solutions that improve the navigation and usability of the organization website.
Designed digital posters, flyers, and banners using Adobe Photoshop to promote organization conferences and events to a congregation of 200 people
Managed the social media pages to ensure the reliability and accuracy of event information. Established digital connections by directly engaging with users to answer their questions.
Husky Communications, Boston, MA
UX/ Web Designer
May 2020 – Aug 2020
Collaborated with key stakeholders to identify the purpose and vision of the brand and align the website team toward the same goals
Reached out to alumni and scheduled all virtual UX research interviews. Conducted interviews and analyzed collected data using affinity mapping in MURAL to visualize patterns and trends
Facilitated design discussions of website pages and navigation to maximize user engagement and drive conversions. Performed sitemapping and wireframing of chosen designs in InVision Freehand
Developed key pages through an iterative process using WordPress and Divi. Managed organization and deployment of site pages to the live website in the WordPress administrative console